People, planet, profit, these are the three pillars that define Corporate Social Responsibility (CSR). Do the activities of a company add value to people? What impact do they have on the planet? And how does this relate to the profit being made? Over the past years, sustainability and CSR have steadily moved higher on the agenda. Both individuals and companies are taking steps to act more sustainably and raise awareness around sustainable living. A positive development that benefits everyone.
From funds to expertise!
Corporate Social Responsibility can take many shapes. From donating funds to offering products, from organising fundraising campaigns to providing hands-on support by deploying staff on location. TEAM LEWIS, a global agency specialized in online marketing, PR, creative services and strategy, is a great example of a company that supports good causes not only financially, but also through time and expertise.
A generous contribution
Earlier this year, Stichting De Groentedeler received the message that TEAM LEWIS wished to donate funds to purchase new vegetable subscriptions. Through the conversations that followed, we learned that employees at TEAM LEWIS, via the TEAM LEWIS Foundation, can annually allocate a fixed donation to a charity of their choice, with the company providing the funds. In the past five years, more than 2,500 charities have been supported through this initiative, and that number continues to grow.
“We’re currently supporting around two charities per workday across our global business,” says Erik Janson, Digital Strategy Director at TEAM LEWIS. “It’s incredible to be able to donate like this for five years now. With our low-threshold giving programme, we help local initiatives that truly make an impact in the community. My community, to be precise. As someone born and raised in Leiden, it means a lot to support an organisation in my hometown that helps families who, due to circumstances, lack access to healthy food.”
The expertise of TEAM LEWIS
Following the kind donation, we dared to ask a bold question: “Would you also like to share your thoughts on our marketing opportunities in Leiden?”
Erik immediately said yes, and by late October we were sitting together over coffee in Leiden. We explored communication possibilities in the city and brainstormed potential new collaborations to strengthen our visibility. It turned into a valuable, inspiring conversation full of fresh ideas to help Stichting De Groentedeler reach more people.
“Social engagement doesn’t always require large sums of money,” says Jan Blok, fundraiser at Stichting De Groentedeler. “Every company has something to offer; knowledge, resources, or a network. Companies like TEAM LEWIS show how powerful that combination can be.”
Looking for opportunities?
Would your company also like to make a meaningful social contribution? Or are you searching for a socially responsible corporate gift? Feel free to reach out! We’d be delighted to explore the possibilities together.
