{"id":2960,"date":"2025-07-15T15:02:49","date_gmt":"2025-07-15T14:02:49","guid":{"rendered":"https:\/\/www.degroentedeler.nl\/stad-leiden-jongeren-voor-gezonde-voeding\/"},"modified":"2025-07-15T15:32:33","modified_gmt":"2025-07-15T14:32:33","slug":"youth-at-stad-leiden-takes-action-for-fair-and-healthy-food","status":"publish","type":"post","link":"https:\/\/www.degroentedeler.nl\/en\/youth-at-stad-leiden-takes-action-for-fair-and-healthy-food\/","title":{"rendered":"Youth at STAD Leiden takes action for fair and healthy food"},"content":{"rendered":"

Jaap, Kim and Tess, three students at the internship office of STAD Leiden, dedicated their internship project to raising awareness about healthy food.
An important topic, because as they say: “It is essential that everyone has the chance to eat healthy. The food industry should have a big responsibility here, for what seems healthy is often just smart marketing.”<\/em><\/strong><\/p>\n

 <\/p>\n

A project with a vision<\/strong><\/h2>\n

The project began as part of the national initiative \u2018De Gezonde Generatie\u2019 (The Healthy Generation). The students explored the value of healthy eating habits and the influence of design and communication on our food choices.\u00a0An eye-opening topic. They discovered, for example, that many product labels are misleading. Take a ready-made salad: you might think it\u2019s fresh and healthy, but the chicken is often ultra-processed and the dressing packed with fats and salt. So, what is<\/em> a healthy choice, really?<\/p>\n

“We want large chains in the food industry to take responsibility,” the students say. “No more misleading advertising, but honest and healthy food, accessible to everyone. People should be able to trust the appearance of a product without having to decode the ingredients list on the back.”<\/p>\n

They\u2019re not saying we should never eat unhealthy food, but that people should be aware of what they\u2019re eating and what it does to their health. Tess explains: “When you don\u2019t have much money, you\u2019re more likely to go for the cheapest option. If junk food is always on sale, it becomes the easy choice, and when you\u2019re short on time, it\u2019s much easier to grab a quick snack than prepare something fresh.”<\/p>\n

Jaap agrees.\u00a0“Every week, we see tons of unhealthy options on sale. That makes them more appealing; even I go for those deals sometimes. But I prefer to eat healthy too.”<\/p>\n

 <\/p>\n

Taking action together!<\/strong><\/h2>\n

\"\"<\/strong><\/h2>\n

As part of their campaign, Jaap, Kim, and Tess created a flyer with an activist twist. Designed to look like a typical supermarket ad but slightly different. Their flyer, titled \u2018Vers van de Pers\u2019<\/em> (Fresh off the press), puts current supermarket promotions under a magnifying glass and raises questions about what we\u2019re really consuming.<\/p>\n

“We handed out the flyer across downtown Leiden,” Tess explains. “From restaurants and libraries to shops and mailboxes. We\u2019re also planning to send it to major supermarket chains and food producers, hoping it will spark a change.”<\/p>\n

“There need to be clear guidelines from policymakers to regulate misleading food advertising,” says Jaap. “Think sugar taxes, fat taxes\u2026 but also rules about how food is marketed.” He gives the example of popular high-protein products that are secretly full of sugar. “You\u2019d be better off choosing foods that are naturally high in protein. Same with \u2018wholegrain\u2019 labels, a lot of those products barely contain any wholegrain at all. You really have to read the small print to know what you’re eating.”<\/p>\n

Check out the (Dutch) flyer<\/a><\/p>\n

 <\/p>\n

STAD Leiden<\/strong><\/h2>\n

STAD (Stichting Talent and Dreams) is a platform in Leiden where young people take initiative on social issues, especially ones they care deeply about. They brainstorm together and look for creative ways to make a difference. Tess states: “STAD Leiden is so much fun! You learn a lot and you\u2019re encouraged to start your own project. There\u2019s a youth project team and an internship office where many young people collaborate.” Some of the previous projects include: \u2018Klereleiers\u2019, a second-hand clothing initiative to reduce textile waste and \u2018Geen geld, geen gedoe\u2019 \u2013 a campaign that helps young people understand the responsibilities that come with turning 18.<\/p>\n

 <\/p>\n

The healthy generation<\/strong><\/h2>\n

This campaign was inspired by \u2018De Gezonde Generatie\u2019, a national initiative where twenty health foundations work together toward one powerful goal: by 2040, the Dutch youth will be the healthiest in the world. To achieve that, the program focuses on mental resilience, healthy nutrition, physical activity and a smoke-free environment. Naturally at Stichting De Groentedeler, we fully support this ambition. Raising awareness around food is a vital part of building a healthy future for people and planet.<\/p>\n

Would you like to contribute to healthy food at Foodbank Leiden? Sponsor a vegetable package<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Jaap, Kim and Tess, three students at the internship office of STAD Leiden, dedicated their internship project to raising awareness…<\/p>\n","protected":false},"author":3,"featured_media":2950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[30,2],"tags":[],"class_list":["post-2960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-general"],"acf":[],"yoast_head":"\nYouth at STAD Leiden takes action for fair and healthy food - Stichting De Groentedeler<\/title>\n<meta name=\"description\" content=\"STAD Leiden is een stagebureau voor maatschappelijke projecten. 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